Financial Clarity Starts With People

We're not your typical software team. Behind every feature, algorithm, and dashboard at KindleFlux is someone who's sat across from business owners, listened to their frustrations with opaque financial tools, and decided to build something better.

Built by Analysts Who Got Tired of Explaining Spreadsheets

Most financial software feels like it was designed by people who've never actually had to explain a balance sheet to someone at 9pm before a board meeting. We started KindleFlux in 2019 because we kept running into the same problem—clients would squint at our reports and ask what it all meant.

That's when Freja Lindqvist, our lead analyst, sketched out what would become our first prototype on a coffee-stained napkin. The idea was simple: what if software could translate financial complexity into actual business decisions?

Now we're a team of twelve working out of Phuket, building tools that we'd actually want to use ourselves. Which sounds obvious, but you'd be surprised how rare that is.

Team collaboration session at KindleFlux office

The People Making Your Numbers Make Sense

We're deliberately small. Each person here brings something specific to the table—usually born from fixing a problem they encountered in previous roles.

What We're Actually Good At

These aren't aspirational skill sets—they're the specific problems we've solved repeatedly for clients since 2019.

Cash Flow Forecasting

Our tools predict three-month runway scenarios based on your actual spending patterns, not generic industry averages. Helps you spot potential shortfalls before they become urgent.

Multi-Currency Reconciliation

Built specifically for businesses operating across Thailand, Singapore, and broader ASEAN markets. Handles exchange rate fluctuations and automatically flags discrepancies worth investigating.

Cost Center Analysis

Break down where money actually goes versus where you think it goes. We've helped clients identify redundant subscriptions, seasonal inefficiencies, and vendor pricing drift.

Compliance Documentation

Generate audit-ready reports that meet Thai Revenue Department requirements. Reduces the scramble when your accountant asks for supporting documentation on short notice.

Financial analysis dashboard in development

Why We Don't Oversell What Software Can Do

Financial tools can't make strategic decisions for you. They can't replace an experienced accountant or suddenly make a struggling business model profitable.

What they can do—when built thoughtfully—is give you faster access to accurate information. That extra day or two of lead time on spotting a problem? That matters more than you'd think.

We've turned down potential clients when we knew our software wasn't the right fit for their situation. Usually that's when they need fundamental business restructuring rather than better reporting. It's not a popular sales strategy, but it means the people who do work with us tend to stick around.

"I appreciate that they told me upfront their system wouldn't solve my cash flow problem—I needed to renegotiate payment terms with my suppliers first. Once I did that, their forecasting tools actually became useful."

Talk About Your Specific Situation

KindleFlux